I write for the owners who can't sleep at night.
I'm Sheryl Pinckney-Maas. I spent 8 years running my own company, and 25 years before that as a U.S. diplomat helping American companies export and expand into international markets. Now I help business owners across North Texas stop making the biggest calls alone. I lead peer advisory boards, coach owners one-on-one between sessions, and write about what I see in those rooms.
INSIGHTS
Recent writing
How Do You Build a Leadership Team That Can Run the Business Without You?
How to build a leadership team that runs the business without you: decision rights, owned numbers, and the empty-chair week for North Texas owners. ...more
Leadership
October 26, 2026•6 min read
What's the Difference Between a Business Plan and a Strategic Plan?
Business plan vs. strategic plan: one earns your lender’s confidence, the other tells your team what to do Monday. How North Texas owners use each. ...more
Strategy and Planning
October 23, 2026•6 min read
What's the Difference Between a Business Coach, a Mentor, and a Peer Advisory Board?
Business coach vs. peer advisory board vs. mentor: what each one does, and the four-question chair test DFW owners use to choose the right help. ...more
Peer Advisory Boards
October 21, 2026•6 min read
01
Endless legal battles
Litigation can drag on for months, sometimes years with no real winners.
02
Emotional exhaustion
Adversarial processes magnify stress for everyone involved, especially families.
03
Spiralling costs
Court fees, filings and attorney hours add up faster than most people expect.
04
Loss of privacy
Court records are public, your most personal matters become permanent record.
WHAT WE DO
How I work with owners
Four ways in. Most people start with one and add others as things develop.
Peer advisory boards
Eight to ten non-competing owners, monthly.
Executive coaching
Private sessions on the calls only you can make.
StratPro
Planning your leadership team can execute.
Hi-Map
Management training for emerging leaders.
WHAT WE DO
Get the next one.
I write about what I see in these rooms, from decisions owners get stuck on, to patterns that turn out to be common. Roughly twice a month.
COMPANY
LEGAL
Copyright 2026. TAB North Texas. All Rights Reserved.